GenZ's Shopping Habits
Home delivery is their love language. Guess who? That's right, we're revealing GenZ's online shopping preferences!
At The Dot Academy, we delved deep to understand what drives their online purchasing decisions. With 218 participants (84 males and 134 females), averaging 23.3 years old, let's discover the key insights:
💸 𝗣𝗿𝗶𝗰𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: When it comes to buying decisions, 94.5% of participants considered Price and Discounts as crucial factors. Saving money is always a win!
🔍 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: Move over influencers! While only a mere 15.9% admitted to being swayed by influencers, 89.9% of participants relied on Product Reviews and Evaluations. Surprisingly, out of the influencer-inclined group, 31 were women. So, it's safe to say that 91% of those who believed in influencer power were women.
📷 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝗽𝗽𝗲𝗮𝗹: Product Descriptions and Images influenced 46.5% of participants. A picture is worth a thousand words, right?
⚡ 𝗦𝗽𝗲𝗲𝗱𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆: Same-day Delivery emerged as a significant criterion for 35% of participants. Time is of the essence!
🌍 𝗘𝗰𝗼-𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀: Environmental Sustainability Practices made an impact on 17.8% of shoppers' preferences. It's heartwarming to see GenZ caring about our planet.
Now, let's explore the e-commerce platforms GenZ has been heading to in the past 30 days:
🛒 𝗧𝗼𝗽 𝗖𝗵𝗼𝗶𝗰𝗲𝘀: Trendyol stole the show with a staggering 86% of participants choosing the platform, closely followed by Amazon (35.6%) and Hepsiburada (35.1%). These platforms know how to cater to GenZ's needs!
👨👩👦 𝗚𝗲𝗻𝗱𝗲𝗿 𝗕𝗮𝗹𝗮𝗻𝗰𝗲: While 53% of Amazon shoppers identified as men, Trendyol Group had a gender split of 33%. Hepsiburada (NASDAQ: HEPS), on the other hand, attracted an equal number of men and women, with both genders accounting for 50% of participants.
🚀 𝗤-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: Getir took the lead in the world of quick-commerce with 41% of participants, followed by Yemeksepeti Market (26.4%) and Migros Ticaret A.Ş.(24.7%). Convenience at your doorstep!
GenZ knows what they want, and their shopping preferences are shaping the e-commerce landscape. Are you ready to cater to this tech-savvy and eco-conscious generation with Dot Insights?
(Source: The DotAcademy survey)
