The rules you know in e-commerce have changed. 2025 data shows that being a “well-known brand” is no longer enough to stay on the shelf. We are in a competitive environment where 83% of traffic is concentrated in a single marketplace, and 2 out of every 3 products disappear from the shelf within a year.
So how do niche brands outperform giants? Why are millions in media budgets spent on products that fail to generate sales?
Prepared with data from AI Insight Expert Dot Insights, this report does more than present data; it draws a clear roadmap for the “Algorithm-Friendly” strategy required to survive and grow in 2026. Download Report
Category Analyses
Common characteristics of winners across Electronics, Fashion, Cosmetics, Supermarket, and Home Textile categories.
Review & Question Analytics
Derived from 1.4 million data points; mapping the purchase barriers and motivations of Turkish shoppers.
Retail Media Optimization
Which product should be advertised, when, and how?
Action Plan
Content strategies aligned with the 'Answer Engine' to turn traffic into sales.
We analyzed 72,000 products, 1.4 million reviews, and 2.8 million shopper interactions.
53% of best-selling products fail to appear in lists such as 'trending' or 'popular'. Sales success no longer guarantees visibility.
78% of today’s best-seller lists consist of niche brands driven not by legacy power, but by algorithmic value.
61% of sponsored products on the digital shelf suffer from low ratings and insufficient reviews. Are you wasting your budget?
11 out of every 2 brands that were on the shelf in 2024 disappeared in 2025. Competition is no longer driven by price, but by conversion speed.
Shoppers no longer ask only about technical specs: they ask 'Is this product right for my persona?' Are your product descriptions ready for the GPT and Gemini era?
