Altınyıldız Classics Increased Digital Shelf Share by 32% with Dot Insights

Altınyıldız Classics leveraged Dot Insights AI Agent to analyze over 50,000 product reviews and shopper questions in the men's clothing category, uncovering the motivations and expectations shaping purchase decisions.

The analysis identified two standout shopper personas on Trendyol: Groom's Dowry / Bridal Buyers and Gift Buyers. These insights revealed opportunities to develop curated product sets, gift packaging, and more relevant product content tailored to different purchasing occasions.

By translating shopper intelligence into actionable product strategies, Altınyıldız Classics increased its digital shelf share by 32% in focus categories while also achieving higher conversion rates.

Challenge

Altınyıldız Classics aimed to optimize its product content and marketplace store pages by better understanding shopper personas, expectations, and purchase motivations.

Beyond traditional product attributes, the brand needed deeper visibility into why shoppers purchased specific products, which occasions influenced their decisions, and what information mattered most throughout the buying journey.

The key challenges included:

• Understanding different shopper personas and their purchase motivations
• Identifying product opportunities linked to specific shopping occasions
• Improving product presentation and packaging based on shopper expectations
• Strengthening brand trust through more relevant product images and store content

Action (Solution)

Altınyıldız Classics leveraged Dot Insights AI Agent to analyze over 50,000 men's clothing product reviews and shopper questions.

The analysis revealed two particularly relevant shopper personas on Trendyol:

• Groom's Dowry / Bridal Buyers: Shoppers purchasing clothing as part of wedding preparations, with opportunities for curated product sets and premium presentation
• Gift Buyers: Shoppers purchasing products for others, highlighting opportunities for gift boxes, thoughtful packaging, and occasion-based product presentation

Based on these insights, several opportunities were identified:

• Developing curated product sets for wedding-related purchases
• Introducing gift boxes and enhanced packaging options
• Strengthening product images with messaging focused on quality, trust, and elegance
• Reinforcing the brand's heritage and credibility across marketplace store content

To strengthen brand trust, product images and store content highlighting the message “Quality, Trust, and Elegance Since 1952” were recommended.

The strategy focused on moving beyond product features to understand the real motivations behind shopper behavior and translate those insights into more relevant product experiences.

Results

Following the shopper intelligence-driven optimization:

• Digital shelf share increased by 32% across focus categories
• Conversion rates also increased
• Key shopper personas, including Groom's Dowry / Bridal Buyers and Gift Buyers, were identified
• Opportunities for curated product sets, gift packaging, and improved product presentation were uncovered
• Product content and brand messaging opportunities were identified to strengthen shopper trust

Altınyıldız Classics transformed product reviews and shopper questions into strategic intelligence, uncovering new opportunities to align product presentation with real purchase motivations and improve digital shelf performance.

Source: Dot Insights, Product Review & Question Analysis. Trendyol, Men's Clothing category.