Velavit Increased Organic Digital Shelf Visibility by 24% with Dot Insights

Velavit leveraged Dot Insights AI Agent to understand what shoppers needed to know before purchasing dietary supplements and vitamins, transforming shopper intelligence into more relevant and informative product content.

The analysis identified opportunities to improve the visibility of product benefits, expert recommendations, target user profiles, dosage information, ingredients, and quality standards to better support shoppers' purchase decisions.

By translating these insights into optimized product images and titles, Velavit increased its organic digital shelf visibility by 24% across the top 24 results for DIM Complex and Ceramide searches.

Challenge

Velavit was falling behind competitors in product content optimization and digital shelf visibility within the Dietary Supplements & Vitamins category.

Best-selling products in the category featured an average of 5 images and product names averaging 14 characters, highlighting opportunities to improve product presentation and discoverability.

The key challenges included:

• Making product benefits and essential information more visible
• Understanding shoppers' information needs before purchase
• Enriching product images with relevant, decision-supporting content
• Aligning product titles with shopper search behavior to strengthen organic visibility

Action (Solution)

Velavit leveraged Dot Insights AI Agent to analyze 3,926 product reviews, 5,459 product questions, and over 100,000 shopper feedback data points across the category.

The analysis revealed opportunities to provide clearer product information and help shoppers make more confident purchase decisions.

Key content areas identified for improvement included:

• Product benefits
• Expert recommendations
• Target user profiles
• Dosage and usage
• Ingredients
• Certifications and quality standards

Based on these insights, Velavit restructured its product images to make essential information more visible and accessible throughout the purchase journey.

Product titles were also optimized based on shopper search behavior, improving their relevance to the terms shoppers were actively searching for.

The strategy focused on transforming shopper questions and reviews into actionable content improvements that could strengthen product discoverability and digital shelf performance.

Results

Following the content optimization:

• Organic digital shelf visibility increased by 24% across the top 24 results for DIM Complex and Ceramide searches
• The number of images for focus products increased to 6 or more
• Product benefits, usage information, and target user profiles became more visible across product images
• Product titles were optimized to better reflect shopper search behavior

Velavit transformed shopper intelligence into actionable product content improvements, strengthening its organic presence and competitiveness across digital shelves.

Source: Dot Insights, Product Review & Question Analysis. Trendyol & Hepsiburada, Dietary Supplements & Vitamins category. Top 24 digital shelf results for DIM Complex and Ceramide searches.