Vichy Increased Sales by 25% and Doubled Its Digital Shelf Visibility

Vichy used the Dot Insights AI Agent to analyze shopper data and category trends to strengthen its position in the shampoo category and identify new growth opportunities.

The analysis showed that Vichy Anti-Dandruff Shampoo ranked among the top 4 best-selling products but was absent from recommended product rankings. At the same time, anti-hair loss shampoo was the best-selling variant on Trendyol with a 50% share, while Vichy was not present in this segment.

Based on these insights, Vichy strengthened its existing hero product while investing in a new, trend-driven hero product. As a result, unit sales increased by 25%, digital shelf visibility doubled, and the brand achieved a 25% shelf share among the top 4 products, while prices remained unchanged.

Challenge

Vichy Anti-Dandruff Shampoo already had strong sales performance and ranked among the top 4 best-selling products in the shampoo category. However, the data revealed clear opportunities for further growth.

Key challenges and opportunities included:

• Despite strong sales performance, the Anti-Dandruff Shampoo was absent from recommended product rankings
• Anti-hair loss shampoo was the best-selling variant on Trendyol with a 50% share
• Vichy was not present in this high-demand segment
• The existing hero product had further potential to improve its digital shelf visibility
• The growing anti-hair loss segment presented an opportunity to invest in a new hero product

The opportunity was not only to improve the performance of an existing best seller, but also to identify where category demand was shifting and respond with the right product investment.

Action (Solution Process)

Vichy used the Dot Insights AI Agent to analyze shopper reviews and questions and identify opportunities to improve product content and strengthen purchase decision-making.

Based on these insights:

• The number of product visuals increased from 1 to 8
• Usage information was communicated more clearly
• Ingredient information was made more visible
• Target user and gender positioning were clarified
• The product family and differences between variants were explained more clearly
• Sponsored investment was allocated to both the existing Anti-Dandruff Shampoo and the Anti-Hair Loss Shampoo identified through category trend analysis

The strategy combined two growth levers: strengthening the existing hero product through shopper-driven content optimization and investing in a new hero product based on emerging category demand.

Results

Following the content optimization and sponsored investment:

• Vichy’s digital shelf visibility doubled
• The brand entered the top 4 with a 25% shelf share
• Unit sales increased by 25%
• Growth was achieved while prices remained unchanged
• The existing hero product and the new trend-driven hero product worked together to strengthen category performance

Vichy transformed category and shopper data into a clear growth strategy. By improving how its existing hero product was presented and investing in an emerging demand segment, the brand strengthened both its digital shelf position and sales performance without relying on price changes.

Source: Dot Insights, 2025. Trendyol “shampoo” search shelf analysis comparing the top 24 best-selling and recommended products.